Sports network ESPN uses Google+ to highlight the best moments in sports. Its brand page includes Hangouts with athletes and ESPN journalists, high-quality snapshots and some sharp wit.
In 1,696,752 Circles.
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A year has passed since Google launched its social platform, , and while some users complain that the social network has become an echoing abyss, many brands would argue the opposite.
Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such as or .
"We've found that the Google+ community, like any, really responds best to tailored activity," says Jerry Daykin, social media and community manager at Cadbury London 2012 and Kraft Foods Europe. Daykin personally plans and runs all of the activity on the Google+ page, posting content and responding to comments across the network.
"Our strategy has been to try to build an engaged community that we can both share our London 2012 [Olympic Games] story with and actively bring closer to the general Cadbury brand through dialogue," he says.
Cadbury UK is among the most successful brands on Google+, which Daykin attributes to keeping the page fresh and up-to-date, adding content once or twice every day.
Another brand seeing success on Google+ is , one of the leading tech companies in the world. According to Esteban Contreras, social media marketing manager at Samsung Electronics America, third party tools indicate that the Google+ page gains one follower every 15 seconds.
"We can attribute our growth to our integrated marketing efforts, as well as to increased interest due to Samsung announcements, news and even rumors," Contreras says. Google has also included Samsung in its recommended list of tech pages.
"Our Google+ audience is definitely diverse. I’d say that many of them, especially those who engage with us often, are tech and media-savvy Samsung enthusiasts. A Google+ page has the potential to be a community-within-a-community for people with similar interests to connect with others, and that’s when it gets really interesting," Contreras says.
Which brands on Google+ are using the space wisely? Let us know in the comments below.
Image courtesy of , .
This story originally published on Mashable .
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