The soda company's branded Facebook Timeline page took advantage of the Leap Year by pretending that the extra day "created a rip in the Fanta space-time continuum and sucked four of our characters: Gigi, Lola, Floyd and Tristan out of the Cover Photo and into the past."
Fans of Fanta's Page must engage in its "Lost in Time" game, which requires navigating through the Fanta Timeline, to bring the characters back to the future.
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Now that brands have had a bit of time to familiarize themselves with Facebook Timeline, they've stepped up their game and gotten creative.
Several companies have already hopped on the Timeline bandwagon -- some are making cool use of the cover photos -- but is that really all there is to Timeline? Of course not. There are tons of cool ways to make use of Timeline's new features, whether you're a large business or small.
A lot of these options don't necessarily require a Facebook promotion either, although that's almost always a surefire way to interact with new followers. Rather, many brands are simply providing their fans with valuable and entertaining content.
Have you switched over to Timeline? What ways are you utilizing the new features? Let us know in the comments.
This story originally published on Mashable here.