More than 8 million people tuned in to watch Felix Baumgartner jump from the middle of the earth's stratosphere live on YouTube Oct. 14, making it the most watched livestream ever. The 23-mile jump, sponsored by Red Bull, became an international news event, igniting coverage on major TV networks and setting off three trending hashtags on Twitter: #SpaceJump, #RedBull and #FelixBaumgartner. A 1:30 highlights reel (featured left) has amassed more than 30 million views; another 2.5 million have tuned in to watch a longer, four-minute version.
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The moving, the powerful, the infuriatingly unforgettable -- these are the 12 most memorable marketing campaigns of 2012, according to Mashable staffers.
Beyond the 12 mentioned above, we'd like to award an honorable mention to Oreo. The company charmed millions with its timely, themed cookies -- like this one in support of gay rights, and this one for the Mars Curiosity Rover landing, which it posted to Facebook.
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What do you think of our picks? Are there any you would add to the list?
This story originally published on Mashable here.
- Arts & Entertainment
- Felix Baumgartner
- Red Bull