24MAS today announced the release of its new racing title Kimi Räikkönen IceOne Racing for iPhone, iPad and iPod Touch, featuring the former Formula One World Champion, Kimi ICEMAN Räikkönen.
Stockholm, Sweden (PRWEB) February 07, 2012
”I am really excited to see the game develop from a design document and drawings into something interactive that I can play myself. The game is fun whilst being challenging, the mix of cars and tracks give different experiences in racing and I love to be able to race head to head with my racing friends all around the world,” commented Kimi.
The game has been a joint project with IceOne Racing using their racing expertise to make the game a challenging driving experience. Users can increase the performance and customise the image of the cars along with unlocking new tracks through the in-app purchase in the game. As they progress their driving skills, they can share their racing experiences with friends and fans through Game Center, Facebook and Twitter.
In addition to Kimi Räikkönen’s media presence behind the project, 24MAS has also teamed up with Metro International worldwide in a huge print and online marketing campaign across Europe and the Americas taking place over a six week period.
”Working with Kimi and the team at IceOne Racing has been a great project. The combination of a racing legend with a great game, delivers a real racing experience for fans around the world. This is the first in a series of new original games for iOS and Android that 24MAS is bringing to market in 2012,” added Tero Turunen, CEO of 24 MAS
The Ice One Racing game is available for FREE download on iTunes at the following link:
http://itunes.apple.com/us/app/kimi-raikkonen-iceone-racing/id471416405?ls=1&mt=8
For more information visit http://www.24mas.com or contact:
press(at)24mas(dot)com
+41 43 542 9194
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Follow us on Twitter @24MAS
About 24MAS
24MAS Group of companies focuses on three key market operations – mobile marketing and advertising, application development & publishing and managed services & solutions. With offices and operations in Asia-Pacific, Latin America, Europe and North America, 24MAS partners with over 200 mobile operators, handset manufacturers and technology companies worldwide. 24MAS gives brands and application developers the opportunity to reach mobile subscribers in more than 80 countries via its application, advertising and technical platforms. Headquartered in Stockholm, Sweden since 2001, the company employs 155 employees in ten global offices. Visit http://www.24MAS.com for more information and join our Facebook community & follow us on Twitter at @24MAS.
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