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    29 Percent of U.S. Adults Own a Tablet or Ereader [STUDY]

    19 percent of adults in the United States own a tablet, and 29 percent own either a tablet or an ereader, according to the latest study from Pew Internet.

    What's amazing about these findings is that the share of U.S. adults who own tablets nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, and almost the exact same thing happened to ereaders, which grew from 10% to 19% over that same time period.

    [More from Mashable: CES Unveils 8 New Tablets: Which Will You Choose?]

    Pew's numbers suggest that most users own either a tablet or an e-reader. It took only one holiday shopping spree for the number of U.S. adults who own either a tablet or an ereader to jump to almost one third of the adult population - from 18 to 29 percent.

    Since there was no new iPad in that period, it's safe to assume that a big chunk of this growth can be attributed to Amazon's Kindle devices and Barnes & Noble's Nook line. Both companies reported exceptionally good holiday sales: Amazon said last Black Friday was the best day ever for Kindle, and Barnes & Noble reported record Nook sales during the nine-week holiday period at the end of 2011.

    [More from Mashable: ViewSonic Unveils New Devices, Including $169 Ice Cream Sandwich Tablet [VIDEO]]

    [via Pew Internet]

    This story originally published on Mashable here.

    What do you think?

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    3 comments

    • Greg  •  3 mths ago
      I swear by my Kindle.

      I've read 30 books on it since October of 2010.
    • Mxj442b  •  3 mths ago
      I wonder what market saturation point is? A lot of people over 60 will have a problem with the backlight and contrast under extended use conditions with the current designs
    • J  •  3 mths ago
      What is really amazing is why desktops are still being made for every day use. I am not one for a tablet or e-reader myself, I like my laptop.
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