Business 2 Community4 Ways To Optimize Facebook Ads
Effectively using Facebook advertising requires a keen understanding of how Facebook’s advertising platform works, how to create ads that work and how to put your ads to best use. The following tips will help you create effective ads that don’t waste your precious advertising budget.
Create The Ultimate User Experience
If you expect Facebook ads to automatically drive traffic to your website or Facebook page, you’re already wasting time and money. As
you create your ad copy, think about the reader. You want your ad to inform, excite or entertain the reader. If you can do this, your ad will likely result in your desired results.
Do Your Competitor Research
It is imperative that you do competitor research so that you know how to create the perfect ad that provides the experience your customer desires. It is easy to research your competitors’ ads to find out what works, what doesn’t work and what you like the most. Take the ads that you see and use them to construct your own ads. Kiss Metrics even gives you great tips on how to advertise to your competitor’s fans.
Segment Your Ads
There are more than 1 billion active monthly Facebook users (source Statistic Brain) giving businesses the chance to reach hundreds of thousands of buyers at any time. However, not all of those 1 billion people will be interested in what your business is selling. Segmenting your ads and targeting the right people at the right time ensures you won’t waste ad dollars on people who just aren’t interested. Before investing large amounts of money into an ad campaign, run several test campaigns that are segmented by location, age, gender, marital status, and sexual orientation to learn who is most likely to respond to your offer.
Use Images Wisely
Images are important in your advertisements, so make sure you’re using them wisely. You want to feature eye catching ads that will grab the attention of the person who ony has a few minutes to scroll through their newsfeed while walking to their desk after lunch. Make sure your images are sized correctly for maximum effect. See this great article that tells you everything you need to know about Facebook image sizes.
With the tips provided, you can optimize all of your Facebook ads, avoid wasting advertising dollars, and provide the ultimate user experience for Facebook users who are interested in your product or service.
This article was syndicated from Business 2 Community: 4 Ways To Optimize Facebook Ads
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