Pinterest is so new that a lot of major brands still don't know what to make of it. However, there are a few outliers who have found creative ways to exploit the potential of the new social media destination.
As the following list shows, there are many ways to do this. One marketer made a puzzle out of Pinterest's picture-heavy design. Another noted what people were pinning on Pinterest and sent them real-life gifts based on those pins.
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If you're a marketer looking to do something creative with Pinterest, we hope these will inspire you. If you know of any other interesting Pinterest campaigns, please let us know in the comments.
1. Kotex's Women's Inspiration Day
In this campaign, which ran last week in Israel, Kotex found 50 "inspiring" women and looked at what they were pinning on Pinterest. Then, the brand sent the women a virtual gift. If the recipient pinned the gift, she then got a real one in the mail that was based on something she had pinned. Smoyz, the agency behind the effort, claims nearly 100% of the women posted something about their gift, not only on Pinterest, but on Facebook, Twitter and Instagram. In total, there were more than 2,200 interactions based on the 50 gifts.
2. Peugeot's Panama Puzzle
French car maker Peugeot's Panama unit recently ran a contest that awarded fans who completed a Pinterest puzzle. The brand's Pinterest profile featured images of cars running over two or more boards. In each case, a board was missing. To get the missing pieces, fans had to go to Peugeot Panama's Facebook Page or website.
3. Guess's "Color Me Inspired" Campaign
Fashion brand Guess challenged fans this month to create boards based on four spring colors: "Noir Teal," "Hot House Orange," "Red Hot Overdue" and "New Plum Light." Participants were told to title their boards "Guess My Color Inspiration" and pin at least five images. The four winners were chosen by fashion bloggers Kristina Bazan of Kayture, Michelle Koesnadi of Glisters and Blisters, Jennifer Rand of Belle De Couture and Samantha Hutchinson of Could I Have That.
4. Procter & Gamble's "Thank You Mum"
Consumer packaged goods giant Procter & Gamble's Olympics tie-in strategy is to highlight the mothers of the athletes. The focus naturally lends itself to a Pinterest component. Though this Pinterest site, spotlighting the U.K.-based "mums," is pretty sparse, P&G is likely to populate it more soon.
5. British Midland International's "Pinterest Lottery"
British Midland International recently ran a contest called “Pinterest Lottery" that randomly rewarded fans with trips.
Here's how it worked. The airline
BONUS: 10 Most-Followed Users on Pinterest
1. Jane Wang
2,389,154 Followers 118 Boards 13,921 Pins Jane Wang is the single most-followed user on Pinterest -- an impressive feat, even if her son is a co-founder of Pinterest. Wang maintains 118 boards across a broad array of subjects. Among the more quirky: "Small things that work very well" and an entire board for "Octopus." (or octopi).
This story originally published on Mashable here.