COMING UP:

5 Premium Channels YouTube Should Drop

Mashable

1. Shaq Comedy

YOCT ranking: 84 Shaquille O’Neal isn’t known for his comedy (just watch him at halftime for NBA games), but that hasn’t stopped the big fella from trying. His channel promised urban-themed comedy with standup, original Web series, sketch shows, and animation, among other things. While his channel offers some clips of comedians, only two of his promised segments recently launched and his star power has failed to bring in the viewers. Of course, it doesn’t help that he hosted a webcam show, Ask Dr. O.

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YouTube is about to pull the plug -- or at the least the funding -- for up 70% of its premium content channels.

The move comes at the end of a bold and year-long $100 million experiment to foster specialty program to rival broadcast television. While the corporate pink slips aren’t being handed out for another couple of weeks, YouTube has outlined its criteria for determining which of the 100 channels will continue to receive funding.

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“We looked at viewership they’ve been able to achieve, the cost of the content, and from that we are able to determine the channels that are delivering the best return on our [investment],” Jamie Byrne, YouTube’s global head of content strategy, told Ad Age.

With that in mind, the Daily Dot identified five channels that probably won’t get renewed for season two, based on YouTube Original Channel Tracker (YOCT).

This story originally published on Mashable here.

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