7 Hot Trends in Social Media Marketing

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Marketers Get Memetastic

Marketers have found that playing off memes is an effective way to insert themselves in popular online conversations -- and pick up a little press.See, for example, the Obama campaign's response to Clint Eastwood’s "Invisible Obama" routine, which took place at the 2012 Republican National Convention in August. The next day, staffers tweeted a picture of Obama in a chair marked "the President" with the caption, "This seat’s taken."In other instances, PBS purchased the keyword "Big Bird" on Twitter after Mitt Romney said in the first presidential debate that he wanted to withdraw government funding from PBS despite his affection for the Sesame Street character. Wonderful Pistachios has played off a number of others, including Honey Badger and Keyboard Cat.

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As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining that consumers respond well to images and humor, for instance, have begun to use both. Others have found that new channels, like Pinterest and Reddit's "Ask Me Anything" section, are effective promotional tools. We've rounded up these and other emerging trends in the social media marketing space, above.

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