More good news for Facebook CEO Mark Zuckerberg and not-so-great news for purveyors of traditional media: 81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content, according to a report from L2 Think Tank.
The , based on a survey of 535 "high-achieving and high-earning" Gen Y adults (average age: 27), also shows that blogs and newspapers are both a part of their daily news mix; about half of respondents read both on a daily basis.
The parity between old and new was also underscored by another finding in report, that web sites are viewed as equally influential in shaping Gen Y sentiment, second only to friends' opinions.
Meanwhile, the report also found that 42% of millennials are watching TV programs online, while 27% watch movies online.
Other findings:
- 63% use social media to engage with brands and more than 50% say that Facebook, blogs and brand videos affect their opinions about products.
- 24 hours prior to being polled, 56% of respondents had watched a video on YouTube; 19% on Hulu and 13% on a mobile device.
- Men and women in the group chose The New York Times as their favorite newspaper/magazine, followed by The Wall Street Journal and The Economist, in both cases.
- Men chose The Office as their favorite TV show, while women preferred Modern Family.
- Apple topped the list of the "last prestige brand purchase" for men and women.
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