Discover Yahoo! With Your Friends

Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.

To get started, first

YOUR FRIENDS' ACTIVITY

    97 Degrees West Brands the World's Smallest Food Truck

    PRWeb – Thu, Feb 9, 2012

    The world's smallest food truck branded by 97 Degrees West in Austin, Texas

    Austin, Texas (PRWEB) February 09, 2012

    An Austin-based fast casual restaurant concept has begun offering mobile food services from what is conceived to be the world’s smallest custom built food truck, branded with creative that was concepted and designed by Austin advertising agency 97 Degrees West.

    Based on the German built Smart® Car, the truck serves VERTS Berlin-Inspired Döner Kebaps at various Austin hotspots, festivals, events and corporate catering. 97 Degrees West has handled branding for the retail locations, marketing campaign and Smart® Car graphics.

    “Our concept was to leverage German precision with a Berlin inspired “street attitude” resulting in a creative campaign that would resonate in the cluttered Austin fast casual dining market,” according to Vera Fischer, President and Founder of 97 Degrees West.” We knew we had an amazing opportunity when VERTS told us they were building the world’s smallest food truck and creatively we nailed it with the wow factor.”

    Founded by Michael Heyne and Dominik Stein, German students who came to Austin at the University of Texas, VERTS is committed to introducing the favorite German street food, the Döner Kebap, to Austin. At VERTS, the Döner Kebap is founded on handmade artisan bread baked fresh daily, hand-stacked beef, lamb and chicken, traditional Turkish seasoning, and Texan inspired homemade sauces.

    It was Heyne and Stein’s combined passion for German engineering and street food that lead them to concepting the world’s smallest food truck. “We knew we had to think big to be successful in the highly competitive and creative Austin market.” Michael Heyne, CEO VERTS, “So designing the world’s smallest food truck made perfect sense considering the tremendous popularity of the food truck market and Austin’s uniquely active lifestyle.”

    “97 Degrees West brought a modern American perspective perfectly blended with our German aesthetic,” according Stein, “the brand and creative teams at 97 embraced our cultural nuances and melded them with their insights to create the perfect campaign.”

    About 97º West


    Proudly based in Austin, TX, 97 Degrees West is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdoms and practices of the marketing industry. They have depth and expertise in all the traditional areas (interactive, account service, strategic planning and creative execution), but don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice, which speaks to the ‘truth’ of your company. 97 Degrees West is a HUB and WBENC certified agency.

    ###

    Vera Fischer
    97 Degrees West
    512-473-2500 212
    Email Information


     

    There are no comments yet

    [ [ [['A picture is worth a thousand words', 5]], 'http://news.yahoo.com/why-facebook-bought-instagram-4-theories-160400376.html', '[Related: Why Facebook bought Instagram: 4 theories]', ' ', '630', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 9]], 'http://contributor.yahoo.com/join/yahoonews_virginiabeach', '[Did you witness the jet crash? Share your story with Yahoo! News]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['Dick Clark', 11]], 'http://news.yahoo.com/photos/dick-clark-dies-at-82-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/c/21/c217c61aa2d5872244c08caa13c16ec5.jpeg', '500', ' ', 'Reuters', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['Titanic', 7]], 'http://news.yahoo.com/titanic-anniversary/', ' ', 'http://l.yimg.com/a/p/us/news/editorial/b/4e/b4e5ad9f00b5dfeeec2226d53e173569.jpeg', '550', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ]
    [ [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

    News For You

    Episode 11: Hard times for Hometown Hardware
    Should Bill and Donna take on more risk to boost their business? Join the conversation.
    Episode 10: Mother's Day Tribute
    Remake America celebrates moms everywhere.
    Episode 9: A prosthetic for Kyle?
    Wounded veteran Kyle lost his hand during an explosion in Iraq.
    Learn more about Remake America »