Vice President Joseph Rienzi Will Assume the Role of Interim President

NEW YORK, NY / ACCESSWIRE / May 4, 2015 / Be Active Holdings, Inc. (JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, is incredibly distressed to learn that one of our executives was involved in a verbal altercation during a protest in New York City this past week. Be Active Holdings has a zero tolerance policy for any sexist or hateful language. We believe in equality and respect at every level. Therefore, and as a result of our core values, effective immediately, Sam Pugliese will step down as President, and our Vice President, Joseph Rienzi, will assume the role of interim President. The beliefs of our company are rooted in promoting a complete healthy and active lifestyle for all. We pledge to all that we will stay committed to our philosophy and mission in striving to create a happier and healthier world.

About Be Active Holdings, Inc.

Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. For more information, check out: http://jalabars.com.

Forward-Looking Statements

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2014, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information

Hayden IR
hart@haydenir.com
917-658-7878

SOURCE: Be Active Holdings, Inc.