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    Adultery Is Advertising's Hottest Trend

    Adultery Is Advertising's Hottest Trend

    Much hay has been made this week about the sexyyy new ad campaign for Oscar nominee Jean Dujardin's new movie Les Infideles. While les infideles actually translates to "the players," it sure looks like infidelity to us dumb-dumb Americans. In these Newt-shaming times, are people really trying to sell adultery? In the posters, Dujardin stands while rakishly gazing at a pair of upturned woman's legs (there are two other, perhaps more provocative posters too). 

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    And judging by the new Mad Men taxi ad above, yup they are! "Adultery Is Back" reads a sign touting next month's fifth-season premiere of AMC's 1960s-set series. How risque! How scandalous! How kinda lame. Not that we're some creaky old traditionalists who value monogamy above all else, but making that of all things the selling point for a brilliant, beautiful show seems a little silly.

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    This current trendlet is actually about a year old, as Bloomberg Businessweek did a cover (for a story about adultery dating service Ashley Madison) that was near-identical to the Les Infideles poster (minus the man) last February. (And we learned this week that magazine covers are mostly about advertising.) Sure, that's just three examples over a year, but what if this mini-phenomenon turns into a full-blown Thing?? What moraless cesspool of a nation will we have become then? Loose ethics? In advertising? Truly shocking.

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    Or not that shocking at all if you watch Mad Men. Adultery Is Back on Sunday, March 25th at 10pm, only on AMC.

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    Top photograph by Alex Nuñez, used by permission.

     
    • A Yahoo! User  •  London, United Kingdom  •  3 mths ago
      No, actually, "Les Infidèles" translates into "The Unfaithful." Just as straightforward as that. "The Players" is a totally lame -- AND WRONG!!! -- translation.
    • USA Patriot  •  3 mths ago
      You can always count on the media to continue it's agenda to break down the family and psyche of the audience injecting steady doses of poison and perversion.
      • mark 3 mths ago
        The poison and perversion exist in your own head. It also exists in the heads of your precious family. The media is only catering to our own ingrown evil. Denial is an ineffective tool.
    • daystar  •  3 mths ago
      Adultery is not a big deal to some people until the person that is the center of their life and they completely trust, cheats on them.
      • davidl 3 mths ago
        i ask my ex one time how do sleep at night with a married man and you being married and not wonder when they will cheat on you.if you cheated with them they will surely cheat on you.
      • daystar 3 mths ago
        I was told by a wise mentor, when your beloved is cheating on you, there is someone else that is cheating with them.
    • DannyG  •  3 mths ago
      Adultry is back, lol , it never left............
    • Gee Bee  •  3 mths ago
      I have been single fo many years and I am sad to say that if I had no scrupples I would have one of the most active sex life of anyone I know. A surpising amount of married women have outright offered to have an affair with me on too many occations. It is difficult to mantain a working relationship with them after they do because I have in the back of my mind the thought that if they were willing to cheat on their spouse then what else would they do. To me the a trustworthy woman is sexy.
      • GentleStrong 3 mths ago
        Glad to see you are resisting temptations and living according to your values. You have my respect.
      • daystar 3 mths ago
        Nice to hear a decent person is out there. Nice single women out there, just not at work, bars, social networks. Your right, if they make attempts to get your attention, no matter how subtle, they WILL do just about anything. Was married to one, kids suffered, now they have not spoken to her in 6 years and still wont. Another hint from experience, a woman closer to your age works best.
    • Kevin  •  3 mths ago
      Since when did being morally opposed to cheating get defined as being a "creaky old traditionalist?" It has always been funny to me how people justify or portray these sorts of feelings as anything but a failure of self control. I love Ayn Rand fans when they rear their ugly head, cheating is ALWAYS justifiable for them. They are what is wrong with the world, they are willing to put the people around them through mountains of crap just like every other human. Then when it comes time to repay their loved ones for the emotional damage caused, suddenly "the happiness of others isn't their concern." At the end of day all of the philosophies that justify and promote greed and selfishness are based pure stupidity and illogical assumptions.
      • Red Girl 3 mths ago
        Ayn Rand fans (all five hundred of them) are hardly the problem. It's leftists and godless secularists who are destroying marriage.
    • Katie Dubois  •  Portland, Maine  •  3 mths ago
      Why do you have to be a "creaky" and "old" to be a traditionalist or to value monogamy?
    • Tiki Joe  •  San Diego, California  •  3 mths ago
      The slippery slope just got slipperier. Sooner or later we're all going to slide into the abyss.
    • Curt  •  3 mths ago
      Just another unacceptable way of life being made light of. I don't get that. It basically makes your word, and as a result you yourself, worthless on any level of trust. No need to touch on the religious aspect, if that isn't enough then you won't get the sin of it at all.
    • loriC  •  3 mths ago
      monogamy preserves the sanctity of the family. It benefits both parties, the children and society. Has nothing to do with old conservative values. It also sure helps out when deciding who gets to claim the kid on the tax return
    • Have class, tip waitress  •  3 mths ago
      Hiv, Herpes, and HPV, attorneys, divorce and child support is a HOT TREND to...
      now you think about that
    • Kidd Badpatty  •  3 mths ago
      The world, and it's childish people are right on track to destruction....why not glorify this when no one is held accountable for ruining lives with their addictions? Can't beat em, join em I guess. And someone will always pay to see this so the marketing is square on.
    • Hayley McKenzie  •  3 mths ago
      Looks like Gingrich and Cain are affectively getting the message out.
    • James Dogue  •  Cleveland, Ohio  •  3 mths ago
      The people in the media feed of excess, sensationalism, and pandering to the most base elements. Of course they glorify adultery. It's in their best interest to do so. You can't built new Rome in a day, and you surely can't build it in a location that has a different value system without systematically dismantling that value system one step at a time.
    • Lance  •  Lake Mary, Florida  •  3 mths ago
      Hey Richard Lawson, A 'current trendlet'? Did you never watch Soaps as far back as Peyton Place? Adultry sells TV regardless of the mock shock of the viewing audience.
    • Cody  •  Houston, Texas  •  3 mths ago
      Turned on the TV lately?
    • Louis  •  3 mths ago
      Wrecking your family is sooooooooooooooo cool!!!! Like OMG!
    • Tom  •  3 mths ago
      Well, fidelity IS a BIG thing to most married--and even not married--couples I assure you. Just watch daytime TV. Chicks ain't having it in their man no matter how much #$%$ the media machine tries to sell to us men. This is a trap just to make money on our darker passions. Divorce and separation is EXPENSIVE! BEWARE!
    • Dave  •  3 mths ago
      Is this a story? Seems like you could sneeze and make a longer article than this.
    • A Yahoo! User  •  3 mths ago
      funny the way Yahoo censors remove cogent, well written posts that are diamertically opposed to their paid political viewpoint... Yahoo editors and moderators are worse than adulterers...they cheat the American people...they abuse freedom of the press to push a perverse, twisted and slanted concoction of info-op-ed newsspeak reflecting their democratic sponswers point of view and pass it off as news...how do you slores sleep at night??? don't you feel like cheats just living in the country??? you should...
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