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YOUR FRIENDS' ACTIVITY

    Advertisers, This Is What an NFL Fan Looks Like [INFOGRAPHIC]

    By Sam Laird | Mashable – Fri, Jan 20, 2012

    Just two NFL teams will remain after Sunday's league semifinals, setting up a final showdown for Super Bowl XLVI glory. But the Super Bowl isn't just a huge event for the players, coaches and fans involved. It's also make-or-break time for the television advertisers who pay a premium for the right to reach an audience of more than 100 million rapt viewers.

    But exactly who will these advertisers target? And what will they spend to do it?

    [More from Mashable: Samsung Super Bowl Ad Going for Apple Tackle [VIDEO]]

    The infographic below shows that sales professionals, fans of science-fiction movies and people interested in buying Sony and Vizio products are "very likely" to tune into the game. Golfers and owners of sport utility vehicles have an even higher likelihood of watching, and people looking to buy an Amazon Kindle are probably big fans of the Super Bowl as well.

    But reaching those football buffs won't come cheap -- 30-second spots are expected to top out at around $3.5 million each for the 2012 Super Bowl. Last year, advertisers spent some $200 million to run their messages on Fox during breaks in the action. The record, however, was set two years prior when companies spent a total of $213 million to advertise during NBC's broadcast of the game.

    [More from Mashable: How to Promote and Advertise Your Mobile App]

    From 2001 to 2010, total ad spending on Super Bowls topped a reported $1.6 billion. During that period, the parent company of Budweiser beer led the rush by shelling out a whopping $235 million, while PepsiCo was well over the $100 million mark as well.

    Check out the infographic below for more details on who makes up the Super Bowl audience and what advertisers spend to reach them.

    Infographic courtesy of BlueKai

    This story originally published on Mashable here.

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    3 comments

    • Robert V
      Robert V  •  4 mths ago
      Good job Yahoo! Where's the freakin' "infographic"???
      • elson l
        elson l 4 mths ago
        Click on the "Here" in the last sentence "This story originally published on Mashable here"
    • Joe M
      Joe M  •  Phoenix, Arizona  •  4 mths ago
      Why do people hate Yahoo,here's your answer. Tell people about a video, study or graphic, and don't have said video, study or graphic available. Yahoo, you suck.
    • LAZ
      LAZ  •  4 mths ago
      ooops....and 'poof' there it went..
     Post a comment
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