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    Air New Zealand finds magic in hobbit safety video

    Associated Press – Fri, Nov 2, 2012

    WELLINGTON, New Zealand (AP) — Perhaps hairy-footed hobbits can teach us all something about safety.

    Most regular travelers pay little attention to those snooze-inducing inflight safety videos. But Air New Zealand has found some magic by celebrating the upcoming premiere of the first in the "Hobbit" movie trilogy.

    The airline's four-minute safety video featuring the character Gollum and film director Peter Jackson got more than 2 million hits on YouTube within a day of being posted Thursday. The carrier calls itself "the airline of Middle-earth" and cabin staff appear in the clip as film characters.

    The hobbits themselves would be proud. After all, author J.R.R. Tolkien created the mythical creatures as risk-averse.

    Two of the author's great-grandsons even make cameos. Royd Tolkien appears wearing prosthetic feet.

    Big and hairy, of course.

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