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    How Airlines Have Taken Flight With Social Media [INFOGRAPHIC]

    By Lauren Drell | Mashable – Fri, Sep 16, 2011

    The Social Media Infographics Series is supported by Vocus' Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals.

    Thousands of flights each and every day transport millions of passengers all over the world. As we all know, traveling can make one irritable, and delays or lost baggage prompt many consumers to complain. Before social media, these complaints might dissipate in the ether or be left on hold for 30 minutes. Fortunately, the airline industry has taken note of the social web as a customer service tool, fielding complaints, inquiries and yes, even compliments, on Twitter and Facebook. Never has the airline industry been so responsive, helpful, compassionate and human.

    [More from Mashable: Facebook Subscribe Button: What It Means for Each Type of User]

    But aside from customer service, airlines use the social web to build their brand and grow a fan base, whether that's via YouTube webisodes, special Twitter-only fares or offering free entry to a terminal lounge for an airport's Foursquare mayor -- the mark of a frequent traveler.

    Check out the infographic below to see what airlines are doing to reach new heights with social media.

    [More from Mashable: Klout’s New Topic Pages Reveal Content Influencers]

    Series supported by Vocus

    This series is supported by Vocus' Social Media Strategy Tool, a free online tool which lets you build your own custom social media framework in six easy steps. It helps you determine your organization’s goals, explore the latest MarketingSherpa research data, and create your own workbook packed with the strategies, tactics and resources you need. Try it today!

    Infographic design by Lorena Guerro

    This story originally published on Mashable here.

     

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