Manuel Torres, owner of AlphaGraphics in San Francisco, helps San Francisco Bay Area business owners figure out who they are, who they serve, who they need to be, and how to get there. Putting his 25 years of brand-building experience to work for SMBs is one of the ways he uniquely serves his clients.
San Francisco, CA (PRWEB) August 06, 2011
The first thing Torres does when he approaches a business is conduct a thorough brand analysis to determine the current state of the brand. This step includes identifying target customers, customer needs, competitors, and competitive advantages and differences.
This is important for both new and established businesses. If the business owner has not taken a hard look at the market and competition in a while, or if the business needs to be rebranded—perhaps after a merger—it is helpful to take a step back and reexamine everything.
Sometimes the owner is so close to the operation, they may not be able to look at everything with an objective eye. Other times, they simply don’t have the experience or knowledge to evaluate their brand. As a result, it is helpful to bring in an objective third-party like AlphaGraphics to ask tough questions and provided insightful feedback.
Once the brand is defined or redefined, Torres and the business owner can carefully craft coherent key messages, value propositions, and a visual identity (like a logo) that the public will associate with the brand. Torres calls this collection of brand and communication elements the “Brand Voice Book.”
“This is the time to identify what you do better than the competition, then create a ‘sell line’ that defines your company and hammer away the points in all of your communications and advertising,” said Torres.
Additionally, Torres says that brands must speak in a digital voice. In a world where many people experience your brand for the first time online, your visual identity must work in today’s digital world, including the Internet, smart phones, iPads, etc.
The web is increasingly the place to build a brand. According to Google, 80 million names are Googled each day, and a company with no web presence—or an ineffective web presence—doesn’t exist to prospective clients doing a little research before picking up the phone.
“Looking great visually on the internet is important, even for businesses that are only interested in local sales right now,” said Torres. “Your customers are on the web, and they want to see you there, too.”
For more information about any of AlphaGraphics San Francisco’s products or services, call AlphaGraphics at (415) 644-5272, visit them on the web at http://www.sanfranciscoprintingservice.com, or drop by one of their three San Francisco locations at 441 California Street, 199 2nd Street, or 44 Montgomery Street.
About AlphaGraphics San Francisco
AlphaGraphics is a complete San Francisco printing service company that specializes in marketing communications collaterals, poster printing, banner printing, business card printing, and offset printing. AlphaGraphics San Francisco also offers an array of digital communications services, such as website design, website promotion, email marketing, and social media marketing. Under the ownership and care of 25-year branding and marketing champion Manuel Torres, AlphaGraphics San Francisco offers multi-media marketing strategies that combine print and online media campaigns.
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Manuel Torres
Alphagraphics Printing San Francisco
(415) 644-5272
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