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    Amazon ad pokes fun at cost of Apple's iPad

    By Trevor Mogg | Digital Trends – Fri, Feb 10, 2012

    A new ad from Amazon attempts to make fun of the cost of Apple’s iPad by highlighting the cheaper price of its own mobile devices.

    The 30-second ad takes place at a plush resort and involves an exchange between a bikini-clad woman (representing Amazon) and a slightly awkward-looking man (representing Apple).

    The 30-second ad begins with the Apple guy walking past the woman, shielding his iPad from the sun. She’s reading a book on her Kindle e-reader. “Best way to read, even in sunlight,” she says of her device.

    The guy shoots back with something about not being able to watch movies on an e-reader, to which the woman points out her two children just across the way, watching movies on their Kindle Fire devices—albeit in the shade to reduce glare.

    The guy tries again to talk up his iPad, which, incidentally, isn’t referred to by name in the ad. “Three Kindles, that’s got to be expensive,” he says.

    “Not really, together they’re still less than that,” replies the smiling woman, looking at the man’s tablet.

    At this moment the man looks far more crestfallen than necessary, but hey, this is an Amazon ad hoping to persuade people that three cheap devices are better than a single pricey one.  To give you the exact figures, two Kindles and a Fire tablet will set you back $357, whereas Apple’s lowest-spec iPad costs $499.

    But as the vast majority of consumers in the market for a tablet know by now, the iPad costs more than the Kindle Fire because it does more and has a lot more going on under the hood. For starters, the Fire has a smaller screen, no camera and less memory.

    No doubt Apple will be flattered by the attention. More than 55 million iPads have been sold since its launch in April 2010 and up to now no company has been able to mount a serious challenge with an alternative device.

    To its credit, Amazon is the first company since Apple to succeed in selling a tablet in any great number, having shifted somewhere in the region of six million units in just a few months. But the fact remains, the iPad and Fire are at opposite ends of the tablet spectrum and so it’s unlikely Amazon’s ad will have the effect of diverting the attention of those considering shelling out for Apple’s device.

    This article was originally posted on Digital Trends

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    Survey: Kindle Fire owners happy with device, though iPad users happier

    Report: Android accounts for 39 pct of tablet market

     

    8 comments

    • NateDog
      NateDog  •  3 mths ago
      Yeah half the cost with a browser that is twice as good. Apple has all that high tech flash without well the flash that I really need to view websites!!!!
      • Clinton
        Clinton 3 mths ago
        Flash is dead. Get over it.
      • Coraxus
        Coraxus 3 mths ago
        Not surprising, no thanks to Adobe that flash isn't available on all Apple's iDevices.
    • Sam
      Sam  •  3 mths ago
      Valid point.
      You could get an iPad and have the family share it.
      OR, you could get a bunch of Kindles...one for each person...for the same price as the iPad,eh.
    • v.o.r
      v.o.r  •  3 mths ago
      if the ad showed a kindle and 2 fires, why are they comparing the cost of 2 kindles and 1 fire? the cost of the kindles in the ad is $477 (199x2 + 79)
    • None
      None  •  San Diego, California  •  3 mths ago
      I have both. The fire is a better form factor. As far as "doing" more things, i never use the ipad camera, and simply having more available apps is NOT under the hood better.
    • Eric
      Eric  •  3 mths ago
      i really don't care...
    • Anthony
      Anthony  •  3 mths ago
      "...set you back..."

      Visit your local Library.
    • incredulous
      incredulous  •  San Francisco, California  •  3 mths ago
      Meh, the Kindle Fire is 1/3 the device for 1/3 the price. (I have both).
    • h
      h  •  Hayward, California  •  3 mths ago
      amazon has mobile devices?
     Post a comment
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