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    Amazon Picks First Original Projects for On-Demand Video Service [VIDEO]

    By Alex Fitzpatrick | Mashable – Sat, Jun 23, 2012

    Amazon Studios -- the retailer's venture into the world of on-demand video -- announced its first four projects Saturday, including a handful of comedies and a children's program.

    [More from Mashable: McDonald’s Reveals Photoshop Magic Behind Burger Ads [VIDEO]]

    The comedies include an animated show about Hell, a "mockumentary" about the end of the world and another series about a magician's helpers turned arch-rivals. The children's show features a sheep named Buck with a penchant for high-speed driving.

    SEE ALSO: Online Original Video: Amazon Studios Searching for Hit Series

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    The service will go head-to-head with other on-demand streaming platforms that have also been introducing original content, including Hulu and Netflix.

    To learn more about Amazon Studios' upcoming original programming, check out the video above. Think you can do better? Tell us about your idea for an on-demand original in the comments below, then pitch your idea to Amazon Studios' official blog.

    This story originally published on Mashable here.

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