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No Doubt and Green Day dropped their latest albums this week and Amazon wants to make sure you buy them from its music store, not iTunes.
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This isn't the first time Amazon has offered heavy discounts on popular releases. Amazon offered Lady Gaga's Born This Way album for $0.99 download when it was released in May 2011, which was so popular that Amazon's servers were stalled for most of the day. New releases from Kid Rock and Arcade Fire were similarly discounted from $9.99 to $3.99 at release.
Amazon may take a short-term loss on these album sales, but is undoubtedly expecting to make it up down the line by introducing its music store to more consumers. The latest discounts should do much to boost overall sales for No Doubt and Green Day. Born This Way sold an impressive 1.1 million copies its first week, around 440,000 of which were sold on Amazon, according to Nielsen. Amazon was similarly credited for helping Arcade Fire's The Suburbs album hit No. 1.
This story originally published on Mashable here.
- Arts & Entertainment
- Green Day