Amazon to Track User Behavior on Kindle Fire HD Tablets [REPORT]

Mashable
Amazon to Track User Behavior on Kindle Fire HD Tablets [REPORT]
.

View photo

Amazon-Kindle-Fire-HD

Amazon is reportedly updating its Silk browser for the new Kindle Fire HD tablets, and with it will come a "Trending Now" section. Although users will be privy to knowing in real time which webpages are most popular among other Kindle Fire users, this means that the company is keeping track of tablet user behavior.

[More from Mashable: The New Kindle Fire Has Ads and You Can’t Opt Out]

TechCrunch is reporting that Amazon's signature browser will be undergoing a series of updates to better its performance, from enhancing HTML5 support and speeding up page load times to adding a Trending Now section. The news comes on the heels of the company announcing a new line of tablet devices, including a 7-inch and 8.9-inch Kindle Fire HD tablet and the Kindle Paperwhite E Ink reader.

SEE ALSO: 7-Inch Shootout: New Kindle Fires vs. Nexus 7

[More from Mashable: Sorry, Windows 8 Is Not Going to Save the PC Industry]

The Trending Now section will leverage the company's server-based cache that keeps track of which pages users are visiting online, the report said. On the surface, this sounds like a stellar feature to keep on top of buzz-worthy news, but it might raise some privacy concerns along the way.

Even still, the content that would show up in Trending Now would be the most trafficked news stories, so your own surfing habits would remain relatively private.

Silk embraces a "split browser" architecture that increases the power of the device's hardware by using the computing speed and power of the Amazon Web Services Cloud.

What do you think of a Trending Now section? Would you be concerned that Amazon is tracking which pages you visit? Let us know your thoughts in the comments.

This story originally published on Mashable here.

View Comments (4)