[More from Mashable: Follow the Texas Primary on Social Media]
Mitt Romney launched an official iPhone app Tuesday night -- only to find that it came with one glaring, humiliating oversight for his campaign.
[More from Mashable: 5 Tips For Politicians on Pinterest]
Here's how the free app works: You take a photo, then are able to lay one of 14 "I'm With Mitt" banners over the image. The banners shout slogans such as "I'm a Mom for Mitt." Then you can post the photo directly to Facebook or Twitter, or email it to a friend. The friend then receives a message reading: “I’m with Mitt Romney in 2012. And here’s a photo showing my support. Check it out!”
The problem? One of the 14 options reads, in fact, "A Better Amercia." Yes, Amercia. A-M-E-R-C-I-A.
Just a couple hours after the app was officially announced, the Twittersphere and online peanut gallery were already having a field day with the editorial oversite. Obama supporters, media and general snarkmeisters reveled in taking photos with the glitchy app and inserting "Amercia" into some of Romney's most memorable campaign quotes.
Tuesday was a big night for Romney, and the app's release was intended in part to help celebrate his likely capture of the Republican presidential nomination after the Texas primary. Zac Moffatt, Romney's digital director, told Mashable Thursday afternoon that the app was meant to be a simple way for Romney backers to show their pride as the candidate took a big symbolic step toward the White House.
“We thought this would be a fun, easy way to showcase support,” Moffatt said. Instead, the app became a platform for ridicule.
Check out the gallery above for some of the Twittersphere's best zingers.
This story originally published on Mashable here.
- Technology & Electronics
- Mitt Romney