Want to fly the jingoistic skies? Look no further American Airlines, whose parent company filed for bankruptcy in 2011, but which revealed today a new, vaguely patriotic design with an angular logo that keeps the eagle but adds white to its red, white, and blue color profile (see the before-and-after above), along with a new typeface (which appears to be a modified version of Lina), and a fleet of freshly repainted passenger jets — all of which are now decorated with American flag-style stripes. This is what they look like:
The airline also has introduced yet another "Snow Fall"-style website and documented its design process in a YouTube video, during which an employee explains that the new logo is "about capturing the spirit of America ... just really focusing on brightness and optimism."
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Despite its latest blatant appeal to patriotism, AA has long been sensitive to complaints about its logo (which hasn't changed since 1968) and especially its website: in 2009 it fired an IT employee who contacted a web developer named Dustin Curtis who had, in his spare time, mocked up a new and much better-looking web interface for AmericanAirlines.com:
AA searched their exchange database for the text I posted, found the guy, and fired [the IT employee] on the spot. From what I have learned, they also threatened him with legal action if he spoke to me again. Apparently he broke his non-disclosure agreement by discussing the design process at AA.
Here's the behind-the-scenes video about the process, featuring a number of employees who have not been fired:
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