NEW YORK, March 25, 2013 /PRNewswire/ -- The points have been tabulated and the results are in—SELF Magazine's Workout in the Park is headed to our nation's capital! SELF Magazine announces American University, a college-centered research university in Washington D.C., as the winner of its Workout on the Quad challenge.
The first-ever Workout on the Quad competition is a new addition to celebrate the 20th anniversary of SELF's Workout in the Park in 2013. College students across the country were invited to play SELF's Workout in the Park Social Game to vie for the chance to win an unforgettable day of invigorating exercise, beauty consultations, and nutritional know-how at their school. The winning school, American University, will enjoy a special event during the Workout in the Park tour, the leading women's outdoor fitness and wellness festival that brings the pages of SELF Magazine to life for tens of thousands of attendees each year.
"The fun and excitement of Workout on the Quad underscores SELF's mission as the leading healthy active lifestyle brand, and transporting the SELF Workout in the Park experience to a college campus for the very first time represents our commitment to engaging the millennial generation," says Laura McEwen, vice president and publisher of SELF. "We're thrilled that American University, in the heart of our nation's capital, has won the challenge, and we hope the entire student body and campus community will join SELF and our partner brands for this very unique and exhilarating day!"
A fun, interactive experience that celebrates fitness, nutrition and wellness, SELF Magazine's Workout in the Park Social Game combines virtual gameplay with real-world pursuits and in-game rewards. During the two-week competition—powered by HerCampus.com, the number one online community for college women—students across the nation represented their universities to compete for the ultimate prize: a Workout in the Park event on their very own campus. Students playing the game customized their own outdoor fitness parks, personalized their avatars and completed a variety of in-game fitness challenges with the goal of earning the most points on behalf of their school.
In its inaugural year of existence, more than 100 schools took part in the contest by playing SELF's Workout in the Park Social Game. American University's community had the highest level of participation and will host the high-energy event on Saturday, April 27 at the Eric Friedheim Quadrangle.
"Her Campus American is honored and excited to host SELF's Workout on the Quad. We are incredibly proud to bring a national fitness event to campus and promote a healthy lifestyle within the AU community. As an online magazine for collegiate women, our chapter strives to educate and inform American University students on health, life, career and style news. Workout on the Quad provides the ideal opportunity for Her Campus and SELF to engage the campus community in leading active lifestyles, and we are delighted to be a part of it!" says Her Campus American chapter founder and editor-in-chief Lesley Siu, a senior at American University.
This year marks the 20th anniversary of Workout in the Park. Last year, more than 12,000 people participated in the Workout in the Park series, reaffirming SELF's mission to motivate and inspire women to be their best selves. In addition to the event at American University, Workout in the Park events will take place in New York on May 11 and Chicago on June 1.
Sponsors of this year's event series include Garnier, Reebok, The Beef Checkoff®, Club Med, euphoria Calvin Klein, Green Mountain Coffee® Wellness Collection, La Roche-Posay, LeSportsac, LUNA® Bar, Perfectly Simple™ by ZonePerfect®, Skinnygirl Daily, Smartfood®, Sweet n Low®, Summer's Eve®, VSX Sport by Victoria's Secret and Wendy's®.
I am in charge. I dream large. I choreograph my personal story. The SELF brand provides the content, the tools and the community to inspire a woman to live her most vivid life. Named to the current Adweek Hot List, SELF is the founder of the Pink Ribbon, and an ASME National Magazine Award winner for excellence in journalistic achievement in print and digital. The SELF brand reaches a total print and digital audience of 13 million. SELF is published by Conde Nast, home to some of the world's most celebrated media brands. Visit Self.com and follow @SELFMagazine on Facebook, Twitter, Pinterest, Instagram, Foodily and Google+.
ABOUT SELF WORKOUT IN THE PARK
SELF started the movement that's now the mainstream. Enjoy the latest classes, delectable treats, fabulous swag and more—grab your BFFs for a day of movement, inspiration and fun! SELF's Workout in the Park, celebrating 20 successful years in 2013, encourages women across the country to sculpt sexy bodies, look beautiful and feel their very best. With invigorating exercise, beauty consultations, style savvy, nutritional know-how, and exclusive freebies and giveaways, Workout in the Park brings the pages of SELF to life and puts attendees in the center of the action. For tickets and more information on SELF Magazine's Workout in the Park, visit www.SELFWorkoutinthePark.com and Tweet #WorkoutInThePark and #WorkoutOnTheQuad.
ABOUT AMERICAN UNIVERSITY
American University is a leader in global education, enrolling a diverse student body from throughout the United States and nearly 140 countries. Located in Washington, D.C., the university provides opportunities for academic excellence, public service, and internships in the nation's capital and around the world.
ABOUT HER CAMPUS
HerCampus.com is the #1 online community for college women. Written entirely by the nation's top college journalists, with 3,000+ contributors and counting. HerCampus.com features national content on style, health, love, life and career supplemented by local content from 200+ campus chapters across the country. In addition, Her Campus offers a daily email newsletter, social media communities, job listings, e-commerce, surveys, giveaways and scholarships, creating a robust interactive experience.
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