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    'Angry Birds' Turns Queen's Freddie Mercury Into an Honorary Character

    By Brian Anthony Hernandez | Mashable – Mon, Sep 3, 2012

    Angry Birds creator Rovio Entertainment turned the late Queen frontman Freddie Mercury into an honorary character on Monday, just in time for the rocker's Sept. 5 birthday.

    The Angry Birds flock is taking a break from flying and toppling enemies to ride Mercury's bicycle -- the animated video below is set to Queen's "Bicycle Race." Absent from the clip is Pink Bird, the bubbly character Rovio introduced in August.

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    Rovio's gesture supports the annual Freddie for a Day campaign, which celebrates the singer and raises funds for HIV/AIDS charity Mercury Phoenix Trust.

    Mercury, who died in 1991 from complications stemming from AIDS, would have been 66 on Wednesday.

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    "'Freddie for a Day is such a great way to honor Freddie's fun and flamboyant spirit while delivering an important message," Rovio's CMO Peter Vesterbacka said in a statement. "Queen's music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we're happy to help keep Freddie's memory and music alive for new generations of fans."

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    People can join the cause Wednesday by purchasing a Freddie Mercury Angry Bird T-shirt online at the Angry Birds and Bravado stores. Meanwhile in London, bandmates Brian May and Roger Taylor gathered with friends Monday for a Freddie for a Day fundraiser.

    Last year, Google commemorated Mercury's birthday with this memorable animated doodle:

    Social Good Summit Information

    The Social Good Summit is where big ideas meet new media to create innovative solutions. Held during UN Week, the Social Good Summit unites a dynamic community of global leaders to discuss a big idea: the power of innovative thinking and technology to solve our greatest challenges.

    Date: Saturday, Sept. 22, 2012, through Monday, Sept. 24, 2012 Time: 1:00-5:00 p.m. and 7:00 - 9:00 p.m. each day Location: 92nd Street Y, 1395 Lexington Ave., New York, NY Tickets: $50 per day or $130 for three-day pass.

    Press: Press credentials will be given to press and bloggers from around the world for all Social Good Summit sessions and the Digital Media Lounge (DML). The DML is a fully wired work space at 92Y to report out of, network with fellow members of the media, and self-organize interviews and exclusive content from Social Good Summit sessions. The DML will be open from 9 a.m. to 6 p.m., Sept. 22-24. To apply, please fill in the form here.

    This story originally published on Mashable here.

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