YOUR FRIENDS' ACTIVITY

    Apple Counters Microsoft Surface Launch With New iPad Ad [VIDEO]

    By Todd Wasserman | Mashable – Tue, Jun 19, 2012

    On the same day Microsoft was unveiling its would-be iPad killer in Los Angeles, Apple rolled out its second TV ad for its new iPad, playing up functionality and, of course, the Retina display.

    The ad, called "Do it all," and from longtime ad agency TBWA\Media Arts Lab, strikes a light, casual tone as it ticks off the various things you can do with the device, including send a note, read the New Yorker, watch video and build a chart. (The ad also sneaks in a plug for Pixar's Brave, which opens this weekend in the U.S.)

    [More from Mashable: Microsoft Surface and Two Other Stories You Need to Know]

    SEE ALSO: Hands-on With Microsoft’s Tablet: Plenty of Surface, Not Much Depth

    As with most Apple ads, this one isn't targeted at fanboys, but for the middle-of-the-road user who still needs an explanation of what the device can do. Apple's iPad claimed 58.2% of the tablet market in 2011 according to IDC. Though the researcher predicts that share to grow to 62.5% this year, Apple faces a new threat to its dominance from Microsoft's Surface tablet. Microsoft has not revealed pricing for that product. The company has also been coy about a release date, stating only that it will be released within the year.

    [More from Mashable: Microsoft Surface Tablet: 10 Unanswered Questions]

    This story originally published on Mashable here.

    Loading...

    More Tech News

     

    News for You »

    • Prison for Ohio woman who buried mom in yard

      COLUMBUS, Ohio (AP) — A woman who quit her job to care for her elderly mother felt at a loss to support herself when the older woman died so she buried her in the yard of their Florida home and lived off her mother's Social Security checks for 14 years, her lawyers and federal authorities say.

    • Man charged with tossing wife off cruise ship

      SANTA ANA, Calif. (AP) — A California grand jury has indicted a Florida man on charges he strangled his ex-wife and tossed her off a cruise ship in Italy.

    • Stephen Amell: Why I Won't Join Fifty Shades Of Grey Movie

      Stephen Amell has revealed what turned him off to playing sexy billionaire Christian Grey in the upcoming film version of "Fifty Shades of Grey" - and it has nothing to do with the story's rampant sex scenes or nudity.

    • Police: Paraplegic castrated at Philly facility

      PHILADELPHIA (AP) — A 41-year-old man is being held on $5 million bail after police say he castrated a paraplegic during a dispute at an assisted living facility in Philadelphia.

    • Kim and Kanye's Baby Name Is Not That Strange

      It's being reported that rapper Kanye West and his reality star girlfriend Kim Kardashian have named their brand-new baby, born this weekend, Kaidence Donda West. Donda was Kanye's late mother's name, so that makes sense, but, um, Kaidence? What's going on with Kaidence?

    • Father sentenced for binding kids outside Wal-Mart

      LAWRENCE, Kan. (AP) — A suburban Chicago man was sentenced Wednesday to 30 months in prison for binding and blindfolding two of his children a year ago in a Wal-Mart parking lot in eastern Kansas.

    • Bieber behind wheel as car hits man in Hollywood

      LOS ANGELES (AP) — Video shows Justin Bieber running into a photographer with his white Ferrari in Hollywood, but police say there was no crime and the injuries aren't life-threatening.

    • Brothers run at bear to save younger sister

      A family had a close encounter with a bear while celebrating Father's Day during a camping trip in Wyoming, NBC-2 reports. The Kelly family had a relaxing Sunday morning breakfast, but apparently they didn't clean up as well as they initially thought. According to NBC-2, a bit of bacon grease was still on the campground [...]

    Show More
    Loading...

    Follow Yahoo! News