Apple has been using Google Maps since it launched the iPhone in 2007. Former Google CEO Eric Schmidt even joined Steve Jobs on the stage during the handset’s announcement. The two companies’ relationship has dwindled, however, with the success of Google’s own Android mobile operating system that competes directly with the iPhone. A new report from 9To5Mac suggests that the next major version of Apple’s mobile operating system, iOS 6, will feature an in-house maps application, ending the Cupertino-based company’s reliance on Google Maps. According to the website’s anonymous sources, the application is said to be similar to iOS’s current Google Maps program, however it was described as both cleaner and faster, and will deliver a more reliable experience and an enhanced 3D mode. Apple’s in-house service will reportedly be based on mapping technology it acquired from purchasing Placebase, C3 Technologies and Poly9.
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