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    Apple iPhone Unveiling [LIVE BLOG]

    By Lance Ulanoff | Mashable – Tue, Oct 4, 2011

    This morning, Apple’s latest hand-held wonder —probably the iPhone 5— will take the stage in the hand of newly minted Apple CEO Tim Cook at Apple’s latest iPhone unveiling. It’s likely to be a career moment for Cook and an important turning point for the beloved, and sometimes beleaguered, phone.

    Since Apple launched the iPhone in 2007, it has captured the imagination of millions of customers around the world. Yet, the world of technology has undergone significant change since we saw our first “think-do,” touch-screen based hardware from Apple. Most significantly, Google Android happened. After getting off to a slow start in 2008 with T-Mobile’s G1, the platform has skyrocketed, eating up a significant portion of the smartphone market and showing consumers that virtually any other company could build a touch-screen slab phone.

    [More from Mashable: New iPhone Features Revealed on Jimmy Kimmel [VIDEO]]

    The Apple iPhone 5, which may or may not show up at this morning’s event, could be Apple’s best hope for recapturing its momentum and leadership position in the smartphone space. Without something spectacular, it’s likely the next iPhone will do well but not much to wrest the smartphone lead from the likes of HTC, Motorola and Samsung.

    For Cook, this will be his first big moment since Apple founder and former CEO Steve Jobs stepped down. Cook has been on the Apple stage before, but to say that all eyes will be on Cook and his performance this go-around would be an understatement.

    [More from Mashable: iPhone History: The Story So Far [INFOGRAPHIC]]

    Mashable is at Apple’s Cupertino, Calif., campus this morning, following the event and live blogging it all in the space below. We’ll do our best to give you the play-by-play and provide images of what we see going on around and in front of us. If we get close to the new Apple products (maybe two phones!), you will, too.

    Follow along, starting at 10 a.m. PST (1 p.m. ET), participate and let us know what you think of it all in the comments.

    This story originally published on Mashable here.

     

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