Apple Music Combines Streaming, Social and Radio
Apple's Spotify rival is finally here, and it's looking to bring it all together for music fans. Dubbed Apple Music, this new streaming service is an all-in-one destination that combines iTunes' vast library with live radio and dedicated artist hubs. It's launching on June 30 on iOS, Apple TV, Android and desktop for $9.99 monthly, or $14.99 per month for a family plan.
The new program was introduced on stage by industry veteran and Beats co-founder Jimmy Iovine, who called the music industry a "fragmented mess" that requires fans to jump between apps such as Twitter, Spotify and YouTube to fully keep up with an artist. Apple Music aims meld of those experiences, with on-demand listening, global radio stations and social pages where artists can share new content with their followers.
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Apple Music is comprised of three key components -- the first being the music library, of course. Using the Apple Music app, users can listen to the songs they own, as well as stream any of the millions of songs on iTunes.
Apple Music will also feature a global radio program titled Beats 1, will offer live, 24/7 stations in New York, Los Angeles and London. On top of live radio, Apple Music appears to offer Beats Music-esque music curation, via custom playlists from top music authorities such as Fader and Pitchfork.
The final layer of the Apple Music cake is Connect, a series of social hubs that allow artists to interact with their fans. Musicians can post videos, songs and images, which fans can like and comment on. Connect pages seem similar to those of Twitter or Facebook, the key difference being fans don't have to leave Apple Music to learn more about their favorite singers.
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