The tech giant rolled out four ads for the device Friday that tout various new features including a larger screen size, the ability to take panoramic photos and the new EarPod.
[More from Mashable: The 8 Worst Things About iOS 6]
"Thumb," above muses on the fact that the iPhone 5 is the shape and size of your hand, a "dazzling display of common sense." The three other ads are below.
Oh, and that familiar voice in the ad? Dumb and Dumber's Jeff Daniels.
[More from Mashable: Waiting in an iPhone 5 Line: The True Story]
Daniels extends the word "cheese" to the breaking point as he takes a panoramic photo of some kids.
This story originally published on Mashable here.