The tech giant rolled out four ads for the device Friday that tout various new features including a larger screen size, the ability to take panoramic photos and the new EarPod.
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"Thumb," above muses on the fact that the iPhone 5 is the shape and size of your hand, a "dazzling display of common sense." The three other ads are below.
Oh, and that familiar voice in the ad? Dumb and Dumber's Jeff Daniels.
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"Cheese"
Daniels extends the word "cheese" to the breaking point as he takes a panoramic photo of some kids.
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This story originally published on Mashable here.

