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    Apple Rolls Out iPhone 5 Ad Blitz [VIDEOS]

    You might think since customers were lining up around the block on Friday to buy the iPhone 5 that Apple wouldn't need to bother with a new ad campaign for the device, but you'd be wrong.

    The tech giant rolled out four ads for the device Friday that tout various new features including a larger screen size, the ability to take panoramic photos and the new EarPod.

    [More from Mashable: The 8 Worst Things About iOS 6]

    "Thumb," above muses on the fact that the iPhone 5 is the shape and size of your hand, a "dazzling display of common sense." The three other ads are below.

    Oh, and that familiar voice in the ad? Dumb and Dumber's Jeff Daniels.

    [More from Mashable: Waiting in an iPhone 5 Line: The True Story]

    "Cheese"

    Daniels extends the word "cheese" to the breaking point as he takes a panoramic photo of some kids.

    Click here to view this gallery.

    This story originally published on Mashable here.

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