LOS ANGELES—Since the early days of President Barack Obama's first term, Republicans have disparaged him for engaging in a "permanent campaign," saying he is placing his own personal interests ahead of the nation's. But after Obama won re-election with more than 300 electoral college votes, GOP leaders are starting to think that he might actually be on to something.
Republican National Committee members huddled for a strategy session here last week, where they broke ground on their own rebranding effort, one that will continue whether it's an election year or not.
Earlier this year, the RNC released a detailed report called The Growth & Opportunity Project that outlined the party's failures in last year's national election and offered 219 recommendations to reform the way the party operates. In March, RNC Chairman Reince Priebus unveiled a plan based on the report that includes overhauling the Republican Party's digital operations and spending $10 million in 2013 alone—an incredibleRead More »from Republicans get into the permanent campaign business