esquirescreengrabAs it stands, Esquire.com doesn't exactly enjoy the must-read cachet of other mainstream glossies on the Web -- like, say, New York or Vanity Fair, Wired or the Atlantic.
But with last week's news that Esquire has hired as its Web features editor the bomb-throwing blogger Foster Kamer, an alum of Gawker and the Village Voice, The Cutline wondered whether the manly Hearst monthly wasn't angling to become a louder voice in the online conversation.
"If you frame it that way, that's fine," said Eric Gillin, director of Hearst Digital Media's men's network, during a brief phone interview late Wednesday afternoon. "Sure, that's an accurate perception, but the numbers are what I'm focused on."
If Gillin's name sounds familiar, it should. He was editor-in-chief of the Black Table, an irreverent and influential Web start-up that gave a plethora of emerging scribes some of their earliest bylines during its three-year lifespan, which ended in January 2006.Read More »from Gillin hopes to ‘re-create spirit’ of Black Table on Esquire.com