WIREDMagazine publishing giant Conde Nast, best known for glossy ad-friendly publications such as Vanity Fair, has a new top title in ad growth: the digital culture magazine Wired. The geek monthly bested all other Conde Nast publications in year-over-year advertising gains, increasing its 2010 ad pages by 24 percent, publisher Howard Mittman told Women's Wear Daily.
"We're bigger than we've ever been, and we've put the brand in a place to focus on other things, like licensing deals," he said.
For some context, Wired had a rough 2009, like many consumer publications still buried in the previous year's economic debris — it kicked off the year with a January issue that was 128-pages thin. In the third quarter of this year, however, Wired averaged roughly 211 pages, according to the Publishers Information Bureau (PIB), a three-month year-over-year increase of around 33 percent. In terms of total pages, that puts it in the same ballpark as other Conde Nast mainstays such as Conde Nast Traveler, Golf Digest, The New Yorker and Self.Read More »from Wired basks in the hype of ad pages, iPad apps and breasts