For months, the media story of how President Obama sold Obamacare to America has starred unconventional outlets like Funny or Die, unconventional pitches like this “Mom Jeans” message for Twitter, and unconventional sales reps like Kobe Bryant, Wil Wheaton, or the moms of Jonah Hill and Adam Levine.
But a look inside the Affordable Care Act’s all-out enrollment drive shows that — for all the talk about social media and unorthodox strategies — the Administration relied heavily in the final stretch on a century-old way to reach the public: Radio.
On Monday, senior Obama adviser Valerie Jarrett did her first radio interview at 8:30 am. By 6:30 pm, she was on her 21st, bringing her total over the past six weeks to 82.
She has done them from her office, home, car, an airport runway, her hotel room. Some DJs she has spoken to did not have health insurance before the Affordable Care Act but have now signed up, a White House aide said. Some DJs – like Joe Madison, to whom she spoke on Monday —Read More »from Obamacare enrollment drive’s secret weapon: Radio