Gadgets are quickly becoming gossip stars: here's why
Something strange just happened. While dropping my daughter off at school, I spotted some other moms huddled together talking in hushed tones. Breathless chatter to recap the Glee season premier? Oh no, they were talking about the news that Apple is expected to unveil the next iPhone on October 4. A similar scene played right after that while I was getting coffee and then again this afternoon as I waited to check out at the grocery store.
Now, I know I'm excited about a new iPhone release because I cover (and covet) lifestyle tech. But mainstream moms? When did a new iPhone release become that one thing so many women are talking about right now? Is this the new Prada handbag, season premiere of Dancing With the Stars or Nordstrom Half Yearly Sale?
One cool gadget
"Absolutely," says Jane Buckingham of Trendera, a trend forecasting and consulting firm in NY and LA. "Women are buzzing about a new iPhone because one cool gadget can make you feel up to date and do so much for you. It can