By Virginia Heffernan
Pling is a communication app that lights up the brain’s every pleasure center:
How delightful, how graceful!
How surprising, how groovy!
How beguiling, how simple!
Pling, which Apple handsomely featured in its unsung Mac App store, and which is now used in 85 countries, is a voice-texting service.
In its deadpan-kawai marketing materials—the formidable Droga5 does the app’s chic advertising—Pling promises to “restore nuance to communication.” At the same time, it’s a “faster way to communicate.” So it’s voice. It’s text. It’s fast. It’s nuanced. Such are the paradoxes of Pling.
Not until you give Pling a gratis whirl will you be able to square all these circles. It’s available, for free, both for iOS and for Macs.
Pling is loaded with paradoxes, but that’s not to say that Pling is hard to explain. On the contrary, this catnip-for-capitalists app (a fat Pling investment is being announced soon) is nothing if not pitchable.
In short: Pling lets you Read More »from Apptitude: Wild Pling!