Global Industry Analysts, a firm that does market research on products and services ranging from banking and finance to the transportation industry and beyond, has projected that the generation that grew up in a youth-loving culture is prepared to spend, spend, spend when it comes to preserving their own youth. Reports from the company indicate that current spending on anti-aging products is $80 billion annually and will increase rapidly as the largest single American generation continues to grow older.
To be privy to the full research information gathered by Global Industry Analysts, all you have to do is be prepared to shell out $4,450 for the company's 1,500-page report.
This prediction seems to be in line with a July poll of the baby boomer generation by AP/LifeGoesStrong.com where 73 percent of respondents stated they were making efforts to stave off the effects of aging. Fifty-five percent of the women polled stated they regularly dyed their hair; only 34 percent of the women said they had not yet tried at least one anti-aging product.
In the AP/LifeGoesStrong poll, 90 percent of the mid-lifers shared that they had changed their diet in at least one way toward healthier choices and 73 percent said those changes were motivated by health concerns rather than appearance.
The National Institute on Aging advises that ongoing and future scientific studies may uncover proven methods to slow or reverse the aging process, but in the meantime the safest and most prudent route to promote health aging is to eat a healthy diet and get regular physical activity. The NIA also advises to be skeptical of claims that any one supplement or product can solve your age-related concerns.
Robert Goldman, one of the co-founders of the 22,000 member American Academy of Anti-Aging Medicine, has said that even people on tight budgets can take steps toward improving their health and therefore some of the issues of aging by drinking purified water, using sun screen and taking vitamins, reports CBSNews.com.
The watch word seems to be caution; if any product or service makes a claim that seems too good to be true--it probably is.
Smack dab in the middle of the baby boomer generation, L.L. Woodard is a proud resident of "The Red Man" state. With what he hopes is an everyman's view of life's concerns both in his state and throughout the nation, Woodard presents facts and opinions based on common-sense solutions.
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