Discover Yahoo! With Your Friends

Explore news, videos, and much more based on what your friends are reading and watching. Publish your own activity and retain full control.

To get started, first

YOUR FRIENDS' ACTIVITY

    Bay Area Web Design Expert Marissa Berger Presents 8 Steps in Planning an Effective E-Commerce Website

    PRWeb – Thu, Nov 24, 2011

    Bay Area web designer Marissa Berger presents 8 key items to consider in planning an effective e-commerce website.

    Concord, CA (PRWEB) November 24, 2011

    Marissa Berger, founder of Marissa Berger Interactive (mb/i), a San Francisco Bay Area web design firm, presents 8 key items to consider in planning an effective e-commerce website:

    1) Focus on the objective – Selling the product. Every design decision on an e-commerce site should be made with this goal in mind. However, there are a number of relevant secondary objectives that can be integrated into the plan without detracting from the main goal. These include growing an email list, encouraging social media sharing, gathering testimonials and product reviews and more.

    2) Navigate for the Customers. E-commerce is about the products for sale. The primary navigation should reflect how shoppers browse and categorize those products. Every page should be designed to facilitate movement towards the checkout. “Add to cart” links should always appear above the fold; even if that means information justifying the purchase must come lower down the page.

    3) Use Appropriate Content. Pick content that best shows off the products. Consistency is key in the content types offered. Some valuable content types include professional photography, before and after pictures, customer reviews, engaging product descriptions, technical specifications and more.

    4) Brand Site Properly. Online and offline branding must reflect and enhance each other, but on an e-commerce site, a clean, product-centric layout is essential. All online branding must be done in a way that supports the products the site sells.

    5) Stay Current – keep content and promotions up to date.

    6) Consider the details. How the details are handled will make a great impact on both cost and timing. Some of the important details to consider include inventory, shipping, promotions and/or discount offerings, among others.

    7) Plan SEO with People in Mind. Humans should be the primary audience, but there are a number of ways in which one can be friendly towards people and search engines at the same time including the use of product names as page titles when descriptive, the use of targeted search phrases when writing product descriptions, the creation of unique landing pages, and many others .

    8) Test and Monitor Outcomes. Never assume the e-commerce site is doing the all the work. Pick the measure that are important and confirm that the site is delivering. Look for weaknesses and test them until the outcomes are better.

    “E-commerce can be simple or very tricky. Thorough planning is what will keep your site on track,” says web designer Marissa Berger.

    For more information on any of mb/i's other products or services, call them at (925) 435-1514 or visit them on the web at marissaberger.com. MB/I offers a complimentary 30-60 minute consultation by phone or in person, depending on the caller's location.

    About Marissa Berger Interactive


    Marissa Berger Interactive (mb/i) is a San Francisco Bay Area web design company that specializes in popular open-source content management systems such as Drupal and WordPress. MB/I has been developing websites since 2000 and has a diverse online portfolio of over 125 websites.

    ###

    Marissa Berger
    Marissa Berger Interactive
    (925) 969-9132
    Email Information


     

    There are no comments yet

    [ [ [['Connery is an experienced stuntman', 2]], 'http://yhoo.it/KeQd0p', '[Slideshow: See photos taken on the way down]', ' ', '630', ' ', ' ', ], [ [['Connery is an experienced stuntman', 7]], ' http://yhoo.it/KpUoHO', '[Slideshow: Death-defying daredevils]', ' ', '630', ' ', ' ', ], [ [['know that we have confidence in', 3]], 'http://yhoo.it/LqYjAX ', '[Related: The Secret Service guide to Cartagena]', ' ', '630', ' ', ' ', ], [ [['We picked up this other dog and', 5]], 'http://yhoo.it/JUSxvi', '[Related: 8 common dog fears, how to calm them]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 5]], 'http://bit.ly/JnoJYN', '[Related: Did WH share raid details with filmmakers?]', ' ', '630', ' ', ' ', ], [ [['accused of running a fake hepatitis B', 3]], 'http://bit.ly/KoKiqJ', '[Factbox: AQAP, al-Qaeda in Yemen]', ' ', '630', ' ', ' ', ], [ [['have my contacts on or glasses', 3]], 'http://abcn.ws/KTE5AZ', '[Related: Should the murder charge be dropped?]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 5]], 'http://yhoo.it/JD7nlD', '[Related: Bristol Palin reality show debuts June 19]', ' ', '630', ' ', ' ', ], [ [['have made this nation great as Sarah Palin', 1]], 'http://bit.ly/JRPFRO', '[Related: McCain adviser who vetted Palin weighs in on VP race]', ' ', '630', ' ', ' ', ], [ [['A JetBlue flight from New York to Las Vegas', 3]], 'http://yhoo.it/GV9zpj', '[Related: View photos of the JetBlue plane in Amarillo]', ' ', '630', ' ', ' ', ], [ [['the 28-year-old neighborhood watchman who shot and killed', 15]], 'http://news.yahoo.com/photos/white-house-stays-out-of-teen-s-killing-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120411/martinzimmermen.jpg', '630', ' ', 'AP', ], [ [['Titanic', 7]], 'http://news.yahoo.com/titanic-anniversary/', ' ', 'http://l.yimg.com/a/p/us/news/editorial/b/4e/b4e5ad9f00b5dfeeec2226d53e173569.jpeg', '550', ' ', ' ', ], [ [['He was in shock and still strapped to his seat', 6]], 'http://news.yahoo.com/photos/navy-jet-crashes-in-virginia-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/cv/ip/ap/default/120406/jet_ap.jpg', '630', ' ', 'AP', ], [ [['xxxxxxxxxxxx', 11]], 'http://news.yahoo.com/photos/russian-grannies-win-bid-to-sing-at-eurovision-1331223625-slideshow/', 'Click image to see more photos', 'http://l.yimg.com/a/p/us/news/editorial/1/56/156d92f2760dcd3e75bcd649a8b85fcf.jpeg', '500', ' ', 'AP', ] ]
    [ [ [['did not go as far his colleague', 8]], '29438204', '0' ], [ [[' the 28-year-old neighborhood watchman who shot and killed', 4]], '28924649', '0' ], [ [['because I know God protects me', 14], ['Brian Snow was at a nearby credit union', 5]], '28811216', '0' ], [ [['The state news agency RIA-Novosti quoted Rosaviatsiya', 6]], '28805461', '0' ], [ [['measure all but certain to fail in the face of bipartisan', 4]], '28771014', '0' ], [ [['matter what you do in this case', 5]], '28759848', '0' ], [ [['presume laws are constitutional', 7]], '28747556', '0' ], [ [['has destroyed 15 to 25 houses', 7]], '28744868', '0' ], [ [['short answer is yes', 7]], '28746030', '0' ], [ [['opportunity to tell the real story', 7]], '28731764', '0' ], [ [['entirely respectable way to put off the searing constitutional controversy', 7]], '28723797', '0' ], [ [['point of my campaign is that big ideas matter', 9]], '28712293', '0' ], [ [['As the standoff dragged into a second day', 7]], '28687424', '0' ], [ [['French police stepped up the search', 17]], '28667224', '0' ], [ [['Seeking to elevate his candidacy back to a general', 8]], '28660934', '0' ], [ [['The tragic story of Trayvon Martin', 4]], '28647343', '0' ], [ [['Karzai will get a chance soon to express', 8]], '28630306', '0' ], [ [['powerful storms stretching', 8]], '28493546', '0' ], [ [['basic norm that death is private', 6]], '28413590', '0' ], [ [['songwriter also saw a surge in sales for her debut album', 6]], '28413590', '1', 'Watch music videos from Whitney Houston ', 'on Yahoo! Music', 'http://music.yahoo.com' ], [ [['keyword', 99999999999999999999999]], 'videoID', '1', 'overwrite-pre-description', 'overwrite-link-string', 'overwrite-link-url' ] ]

    News For You

    Loading...