Beleaguered Motorola gets another boost, snags top Samsung marketing exec

BGR.com
Motorola Hires Samsung Marketing

It’s good to see that Google (GOOG) has some plans for Motorola other than selling it off for parts. Unnamed sources have told AllThingsD that Google has hired Brian Wallace, who for the past year has served as the vice president of strategic marketing at Samsung’s (005930) American phone unit, to take the reins for marketing at Motorola. As we noted recently, Samsung’s marketing team has been at the top of its game all year by producing witty, funny commercials that both mock rival Apple (AAPL) and that deftly promote Samsung phones by giving concrete examples of how they improve people’s lives. So while most other smartphone vendors have made ads that make it look as though your smartphone will turn you into a cyborg, Samsung’s ads depict the simple joy of using NFC to share videos with your friends. Although we don’t know how much input Wallace had into these ads, it’s nice to see that Google is recruiting some in-demand talent to help revive Motorola.

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