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    Benard Powers the “Social” in Social Media Week

    PRWeb – Wed, Feb 22, 2012

    NYC startup powers the "Social" in Social Media Week ending the week long event with big time buzz attracting more than 40,000 attends and generating a wave of chatter both online and offline across 4 continents!

    New York, NY (PRWEB) February 22, 2012

    Benard, a company innovating in social curation & visualizations, was chosen as the official provider of real-time info-graphics last week for Social Media Week, the largest online and in-person global gathering of industry thought leaders and events focused on social media. This year’s event attracted nearly 40,000 attendees with over half a million connecting digitally via online conferences and mobile.


    “Our platform was built to serve as that middle layer which solves big social data issues surrounding aggregation and relevancy with easy plug-in-play interfaces that enable the creation of amazing user experiences for any agency, content management system or blogger. The true innovation is that you can now leverage social media on your terms, not the platform’s,” says Benard founder Vincent Mota.

    Partnering with event organizers Crowdcentric, global headline sponsor Nokia, global media partner The Guardian, and the gamification agency Dopamine, Benard aggregated and curated over 235,225 mentions for 12 cities across 4 continents. During the event, our platform aggregated and displayed on Plasma TV’s/Projectors & streamed online social content from 416 foursquare venues, 809 keywords, hashtags, authors, and trending topics from over 1,000 Social Media Week events globally.

    “A huge goal of ours was the past 2 years has been to compile, aggregrate and dynamically display global statistics and conversations taking place during Social Media Week,” said Brian Leddy, Chief Operating Officer, Crowdcentric & Global Operations Director of Social Media Week. “With the efforts and expertise of Benard, we were able to turn this ambitious idea into a reality. There is no doubt that the RealTime info-graphic tool played a critical role in not only fostering these conversations, but advancing them. Powering the data delivery was an highly complicated project that Benard was able to accommodate.”

    The New York-based firm also pioneered innovations in social media with a suite of social curation tools used at this past January’s International CES in Las Vegas on behalf of consumer electronics giant Samsung.

    About Benard


    New York-based Benard provides a revolutionary way to harness the power of social interaction, with multi-channel solutions to integrate curated social media content at every touch point both online and in the real world. The Benard platform is a SaaS offering with highly customized solutions for creating relevant conversations, visualizations and gamification around social media. Clients range from global billion-dollar electronics and beauty brands, such as Samsung and Coty, to fashion icons, major event organizers and leading non-profit organizations.

    To learn more about how Benard can revolutionize the way you think about social media, visit us at http://www.benards.com, contact us at 212-203-9814 or via email at sales(at)benards(dot)com.

    About Social Media Week


    Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society. To learn more, visit http://www.socialmediaweek.org

    ###

    Vincent Mota
    press@benards.com
    212-203-9814
    Email Information


     

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