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    Beyonce and Jay-Z want ‘Blue Ivy’ trademark

    Four weeks after Beyoncé and Jay-Z welcomed Blue Ivy Carter to the world, the new parents filed an application with the U.S. Patent and Trademark Office to protect the baby’s name from being used as a brand.

    The Washington Post reported that the couple wants the exclusive use of the infant’s name for a future line of products — including baby clothes, carriages, baby cosmetics, and diaper bags.

    Two designers have already tried to patent the name. Fashion designer Joseph Mbeh wanted to trademark “Blue Ivy Carter NYC” on January 11. Nine days later another applicant made an attempt at “Blue Ivy Carter Glory IV” for perfume.

    Both attempts were denied by the U.S. Patent and Trademark Office because the name belonged to “a very famous infant.” The government argued consumers would be misled into believing the products were created or approved by her celebrity parents.

    Mbeh released a statement saying he never intended to make money off of the child’s name, but instead planned on discussing the idea with Beyoncé and Jay-Z.

    Though the request from Beyoncé’s company BGK Trademark Holdings is pending, Rolling Stone reports that the application is a shoe-in because “parents are legally authorized to trademark the names of their minor children.”

    The only trouble the celebrity couple may run into is with a boutique in Sturgeon Bay, Wisconsin. On January 19, 2011, long before Beyonce was pregnant, the clothing store “Blue Ivy” filed a trademark application. The store received approval in August.

    The store’s owners can now use that name anywhere they please, including a website, their store’s name, and products they sell.

    The company can also sell the trademark, if the famous pair is willing to pay big bucks.

    The Post said reps for Beyoncé and Jay-Z didn’t respond to requests for comment.

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    • altheaw  •  New York, New York  •  3 mths ago
      BLUE myrtle IVY is the name of a plant for gardens...GOOGLE IT.. the name has already been branded to a gardening plant. Why would anyone want to patent it????
      • renee w 3 mths ago
        It is silly but people have started using it. Not as the plant garden but as their baby name. Google it, you will see.
      • altheaw 3 mths ago
        WoW!!
    • Lynn  •  3 mths ago
      Wow! I admit, I'm a hater. I work hard at my job, have an MBA, over 30,000 in student loans, and live in Misery (Missouri). I don't hate that other people are successful; but I do hate on giving my hard earned money to people who can make money off of ANYTHING. It's the principal of being a hater. Enjoy your success with the baby name; but I WILL NOT Support anything with the name of Blue Ivy, whatever. I have decided to only shop no name brands if at all possible. The rich are getting richer, while I am struggling to pay student loans. Screw education, I should have found some way to go into entertainment.
      • KC 3 mths ago
        I know whatcha mean!!!!
    • Tim A  •  Elk Grove Village, Illinois  •  3 mths ago
      Pompous A-Holes! Get a life!
      • Euro 3 mths ago
        Tisk tisk...don't be jealous. If you were famous and had the type of money these two have, you might be tempted to do the same thing.
      • Tim A 3 mths ago
        While I don't think I would, you're right. Money makes people change and do stupid things. :)
    • Anthony  •  New York, New York  •  3 mths ago
      they just gave birth to a marketing idea instead of a child....family values are long dead
    • ♥Princess♥  •  3 mths ago
      lots of more important things going on this world. and their crying over a freakin ugly name?
      blue ivy sounds like some kind of disease.
    • xoxoxox  •  Los Angeles, California  •  3 mths ago
      I'm still laughing at the fact that he decided not to use the "B" word in his lyrics anymore because he had a daughter.......whatever!
      • Jess 3 mths ago
        No worries, he's used to enough for three generations. And for good measure, plenty of guys will refer to her by that word instead of her trademarked name in the future.
      • xoxoxox 3 mths ago
        that is so true!
    • Tasha  •  Atlanta, Georgia  •  3 mths ago
      OMG if I didn't know any better, I would think their the only one with a child in this country!!!!
    • kay eff  •  Issaquah, Washington  •  3 mths ago
      okay now they are acting as if this child is queen elizabeth or somebody! when will the madness stop?
    • Tymorial  •  3 mths ago
      I can see it now... "Buy Blue Ivy Fake Baby Bellies, guaranteed to not fold up when you sit down. For all those times when you are pretending to be pregnant. Order now and get Blue Ivy duct tape to cover up those security cameras!"
    • PAUL  •  Texarkana, Texas  •  3 mths ago
      SHE'S NOT THAT IMPORTANT
    • Paul  •  Beverly, Massachusetts  •  3 mths ago
      Beyonce is getting into Kim Kardashian/Paris Hilton territory with this stuff...
    • mediacritic  •  San Rafael, California  •  3 mths ago
      who cares - seriously.
    • Cyber  •  3 mths ago
      Why does America even support this non-sense with celebrities? These two proud folks, need to go back to their humble beginnings. Why are they so fixated on a name? They need to focus now on a good 1st class cause and donate money and really make a difference in souls. Worried about a name...wow, we can see where their hearts are. Is this really your legacy for the fans that made you JayZ & Beyonce? What a way to measure significance.
    • Steakman  •  Gardner, Kansas  •  3 mths ago
      Makes one think that the only reason they had a child was to get richer off a marketing strategy! How sad for the child! I hope I am wrong!
    • Laura  •  San Diego, California  •  3 mths ago
      These people need a reality check.
      Get OVER yourselves.
    • brendan  •  3 mths ago
      What a bunch of morons... it's your child not a lunch box or a new design for an airplane
    • Bls  •  3 mths ago
      These two are really stupid.
    • nes  •  3 mths ago
      man they just need to hope that baby girl doesn't end up looking anything like her dad
    • Nash  •  Santa Clara, California  •  3 mths ago
      GO AWAYYYYYYYYYYYYYYYYYYYYYY !!!!
    • B.Daddy  •  Richardson, Texas  •  3 mths ago
      Is it really that serious?
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