'Big Lebowski' made available for rent on Facebook

Associated Press
Actress Julianne Moore and actor Jeff Bridges attend "The Big Lebowski" limited edition Blu-Ray DVD launch event at The Hammerstein Ballroom on Tuesday, Aug. 16, 2011 in New York. (AP Photo/Evan Agostini)
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Actress Julianne Moore and actor Jeff Bridges attend "The Big Lebowski" limited edition Blu-Ray DVD launch …

NEW YORK (AP) — The Dude abides, even on Facebook.

Universal Pictures has announced that "The Big Lebowski" is available for rent on the social network. Viewers can purchase a 48-hour rental window to the 1998 Coen brothers comedy for 30 Facebook credits or $3.

The digital release launches Universal's Social Theater application, which combines streaming movies with social media interaction.

In recent months, studios have increasingly offered movies for rent on Facebook, eager to capitalize on its large network of users. Warner Bros. has offered "The Dark Knight," and Paramount has released the "Jackass" films.

The cast of "The Big Lebowski" reunited Tuesday for the annual LebowskiFest in New York.

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Online:

http://www.facebook.com/BigLebowskiMovie

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