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    BirthdayExpress.com Creates New Online Department for First Birthdays

    International e-retailer revamps its website to include new department focused on 1st birthday party supplies. The online department features everything that parents need to plan a celebration for a child's first year of life. Customers can also personalize a complete party set with their child's photo and a special message.

    New Berlin, Wisconsin (PRWEB) February 21, 2012

    BirthdayExpress.com, the largest online destination for kid’s birthday party supplies, launched a new department exclusively for 1st birthday party supplies. This department features everything that parents need to plan a celebration for a child’s first year of life: banners, balloons, cake toppers, décor, invitations, favor boxes, keepsakes, party games, place settings and wall decals, as well as ideas for party activities and recipes. The online store’s “1st birthday” section offers hundreds of party themes including Goodnight Moon, Dr. Seuss, Johnny Tractor, Mod Monkey, Construction Pals and Everything One. Customers can also personalize a complete party set with their child’s photo and a special message.

    “We are thrilled to offer the widest variety of first birthday party products and ideas,” states Daniel Haight, President & CEO. “Based on our customer feedback, first birthdays are some of the most cherished; it is a milestone for both the parent and child.”

    As a part of its birthday party supplies selection, BirthdayExpress.com has numerous licensed and exclusive products that cannot be found anywhere else, including BusyTown by Richard Scarry, Clifford the Big Red Dog, Mario Kart Wii, and Sonic the Hedgehog. Among the themes for younger children, BirthdayExpress.com offers a line of its own designs such as Hippo Pink, Mod Monkey, and Sweet Tweet.

    About BUYSEASONS, Inc.


    Founded in 1999, BUYSEASONS, Inc. is the leading online retailer of costumes, accessories, party décor and supplies for year-round celebrations and entertaining. BUYSEASONS, Inc. owns and operates BuyCostumes.com, the largest internet retailer of costumes and costume event décor, as well as BirthdayExpress.com, CostumeExpress.com and CelebrateExpress.com. This group of e-retail sites offers birthday and general party supplies for ages one to 100, plus one of the largest assortments of kid’s and family friendly costumes at any single online location. In addition, BUYSEASONS, Inc. operates a private-label drop ship program for other internet retail partners. BUYSEASONS, Inc. is a wholly owned subsidiary of Liberty Interactive Corporation.

    ###

    Kristen Crump
    BUYSEASONS, Inc.
    262.901.2000 1313
    Email Information


     

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