The Biz: Forecasting Fall's New Hits
Fox paid big money for its Batman-prequel series Gotham and touted its September 22 premiere all summer via billboards, transit posters, and on-air promotional spots. According to research that measures viewer interest in the new fall shows, the effort is going to pay off. Research firm Ipsos MediaCT surveys viewers each week throughout the summer and asks if they are familiar with the name of a new show and whether they plan to watch it. The results of the company's TV Dailies Study from the period of Sept. 1—7 were provided to TV Guide Magazine and show Gotham with the highest awareness score of any new show and the second highest score in the intent to view category.
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