Mentos is known as "The Freshmaker" but a new ad campaign by the company famous for its brand of mints is asking the residents of Singapore to become baby makers.
"Why are you eating a mint, baby?" "So I can kiss you on the face."
Those are the opening words of a three-minute YouTube video by Mentos that asks Singaporeans to "make a little human that looks like you and me" and "make Singapore's birthrate spike."
The unique national marketing campaign is tied to Friday's National Day, the annual Singaporean holiday celebrated to mark the country's independence from neighboring Malaysia several decades ago.
The day always involves parades and concerts for Singapore residents to show their pride, but the Mentos ad encourages Singaporeans to skip the flags and cheers and show their patriotism by making love the night of Aug. 9 solve the nation's notoriously low birth rate.
"This August the 9th, it's time to do our civic duty," a deep-voiced man says in the video, to theRead More »from Mentos Asks Singapore to Do Civic Duty and Make Love