Ryan Lochte of the U.S., wearing his dental braces, holds his bronze medal during the men's 200m backstroke victory …
And that fame is about to pay off because Lochte applied on Aug. 1 to trademark his now signature catchphrase, 'Jeah,' according to documents from the U.S. Patent and Trademark Office. Lochte plans to put 'Jeah' on sunglasses, clothing, jewelry, DVDs, key chains, trading cards, calendars, hats, posters, mugs, water bottles, swimsuits, swim goggles and swim caps. Looks like someone is trying to create a brand. Could a trademark on his Team USA grill be next?
Lochte came up with 'Jeah' from rapper Young Jeezy who says 'Cheah' in a lot of his songs, Lochte said during a 2009 press conference, but he wanted to change it up so 'Jeah' was born. For him, it means good or happy.
The gold medalist also scored a guest starring role on an upcoming episode of the CW's teen drama "90210."
But with fame, comes lots of press interviews and Lochte doesn't exactly have the best track record when it comes to interviewing. Along with awkward pauses and occasional stuttering, he tends to say 'like' a lot or gives simple, one word answers.
Fingers crossed he can act a little better than he interviews.
- Sports & Recreation
- Ryan Lochte