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Yahoo!-Bing Preferred Partner Program Launches with four leading SEM Providers

Today, Yahoo!, in partnership with Microsoft, announced the launch of the Yahoo!-Bing Preferred Partner Program for SEM providers. This new program highlights leading SEM technology providers who have committed to a higher standard of adCenter compatibility and advertiser experience. All the preferred partners are certified adCenter experts who provide innovative platforms and services that enable our advertisers to leverage the superior ROI of the Yahoo! and Bing combined marketplace. The preferred partners in the program are Acquisio, Adobe, Kenshoo and Marin Software.

"The Yahoo!-Bing Preferred Partner Program is part of Yahoo! and Microsoft's dedication to a strong SEM technology ecosystem that provides best-in-class solutions to our advertisers and agencies," says Alex Mrazek, Yahoo! Senior Director, Technical Account Management & Partnerships.

When working with members of the Preferred Partner Program, advertisers can expect a higher level of adCenter platform and feature support. The platforms developed by the partners participating in the program have committed to meeting the program functionality requirements, which will continue to be updated as new features are introduced into adCenter.

Additionally, the Yahoo!-Bing Preferred Partner directory is now available on Yahoo! Advertising Solutions. This directory provides more information about our preferred partners, and help advertisers connect with the right technology solutions for their business.

We will be looking to expand this program to include additional SEM technology partners in the near future.

--- The Team