Infographic: Content Marketing Keeps Expanding Across the Web in 2013

Marketers now spend more than 25% of their budgets on content marketing. Here’s why that looks like a good investment.

Why do 78% of CMOs say that custom content is the future of marketing? Because so many consumers love it and trust it, according to this week’s infographic. Content marketing is surging across all online channels, but particularly on social networks and blogs, which account for 23% of all time spent on the Web. The clear takeaway from the infographic is that content marketing isn’t just another “next big thing,” but a proven approach that continues to expand across the digital world.

Here are key statistics from the infographic:

  • 68% of consumers read content from a brand they’re interested in

  • 58% of consumers trust editorial content

  • 87% of B2B marketers use social to distribute content

  • Mobile-optimized content marketing initiatives more than doubled to 33% in 2012

Jump to the full infographic for a deeper look. For more perspectives, see our recent post featuring interviews with top ad execs on the future of content marketing. And if you’re just getting started, check out our post titled “A Beginner’s Guide to Content Marketing.”