Infographic: The Habits of Today’s Smart Mobile Shoppers

The Team

88% of consumers use mobile devices and PCs when planning a purchase. Here's a look at the changing behaviors of mobile shoppers.

As shopping on tablets and smartphones gets easier and better, online consumers are behaving in new ways. This infographic, based on Yahoo’s original research, says 88% of online consumers use both mobile devices and PCs as they research and make online purchases. It shares insights into new shopping behaviors that can help marketers better connect with screen-jumping consumers.

Here are some insights into mobile shoppers that might surprise you:

  • 84% research purchases at home; 46% research in line at the store

  • 81% respond to ads personalized to their interests or background

  • When at a store, 77% view content unrelated to what they went to the store to purchase

Get the whole picture of today’s smart mobile shoppers in the full infographic. For related information, check out recent posts on how to target mobile consumers who are ready to purchase and how cross-platform campaigns are reaping better results for marketers.

This infographic originally ran in the ANA Magazine’s recent issue on mobile strategy, which includes more tips and insights from Mondeleze, Dunkin’ Brands, Yahoo, and more.