Yahoo!’s annual Year in Review reveals what consumers want
Our annual “Year in Review” identifies the top search trends based on literally billions of Yahoo! user searches. It’s a fun read, but it represents more than just random stats. The Year in Review shows the national---indeed, international---zeitgeist. Search is, after all, culture. It shows what people care about, what they hope for, what they fear, and what they desire. And that’s news that advertisers can use.
So what was at the top of people’s minds when they searched Yahoo! in 2010? The BP oil spill in the Gulf of Mexico hooked the top spot, followed by World Cup soccer (excuse us, fútbal) and celeb Miley Cyrus. Top Yahoo! mobile searches included the NFL, Lady Gaga and an orange-haired gal named Rihanna. Favorite products included the iPhone and the iPad, while the burning question of the year was “How do I tie a tie?”
And that’s just the tip of the iceberg. To get the full low-down on what was up in 2010, click over to Yahoo!’s Year in Review site.
--- Michael Mattis